ABOUT US

ABOUT US

Our very name serves as our inspiration. Doğadan means “from nature,” and nature guides our simple purpose: Harvest the goodness of plants for the goodness of people.

Born in Turkey with the production of our first tea bag in 1975, our hot tea company delivers botanical wellness and vitality with each delightful sip. A subsidiary of The Coca-Cola Company since 2007 and under the management of Global Ventures since 2020. We have established ourselves as Turkey’s leading infusion brand, and have expanded our reach into Europe, and since 2023, in the USA.

We take pride in our winning portfolio of over 260 distinct blends and flavors designed to meet the diverse tastes and needs of tea enthusiasts worldwide.

We are global tea masters, partnering with universities, experts, suppliers and Coca-Cola’s R&D teams. Our world-wide tea offerings, including Coca-Cola brands like FuzeTea and Costa Coffee, source raw materials from 80 countries across five contients. We consistently innovate, launching approximately 20 new projects each year. Moreover, our portfolio is protected under intellectual property rights, signifying our dedication and commitment to creating valuable, unique blends.

Through our commitment to innovation and sustainability, high-quality products, diverse portfolio and unwavering focus on consumer satisfaction, Doğadan delivers the goodness and vitality of nature to people’s lives one delightful sip at a time.

OUR MANAGEMENT POLICY

As an organization oriented to the needs and demands of customers and consumers, we have committed to:

• Eliminate the dangers that may pose a risk to human health in our products throughout the farm-to-consumer chain;

• Prevent possible occupational accidents and loss of health by determining the risks in all working environments within the scope of occupational safety based on an understanding of “health and future for all of us”;

• Protect the environment by reducing the use of natural resources and waste, prevent environmental pollution, increase environmental awareness with continuous improvement projects, and leave a more livable world for future generations with the aim of sustainability;

• Continuously improve productivity and product quality with optimum costs;

• Meet the requirements of applicable laws and train all employees accordingly;

• Follow technological trends and developments with an understanding of innovation in every field, provide the necessary resources and create value for consumers;

• Identify risks and turn them into opportunities within all processes;

• Implement our Quality, Food Safety, Environment and Occupational Safety management systems and meet their requirements using the risk-based approaches, and improve them with the aim of sustainability in collaboration with our stakeholders.